From October 23 to 27, the second phase of the 140th China Import and Export Fair (Canton Fair) was held in Guangzhou. Hualian Ceramics participated with its AW27/28 Autumn/Winter ceramic collections, showcasing its latest developments in product design, materials, craftsmanship and manufacturing technology, while engaging with customers and partners from various countries.

Since its first participation in 1996, Hualian has attended the Canton Fair for 30 consecutive years, witnessing and contributing to the expansion of China's ceramic manufacturing industry into international markets. Over the years, the company has grown into a major manufacturer of daily-use ceramics, with products exported to more than 40 countries and regions worldwide.

Focusing on Product Innovation and Diverse Design Trends

At this year's Canton Fair, Hualian presented a range of distinctive collections inspired by AW27/28 Autumn/Winter home and lifestyle trends, covering ceramic tableware, tea sets, coffee sets and home décor. Through diverse product combinations and lifestyle-inspired displays, the company explored ways to bring artistic expression into everyday ceramics and integrate ceramic art into daily life, creating products with greater individuality and distinctive character.

Drawing inspiration from natural colours, material textures and contemporary lifestyles, Hualian incorporated a rich variety of glaze effects, refined surface finishes and aesthetically designed forms to give its products greater warmth and visual identity. From natural and rustic aesthetics to modern minimalism, the collections combined traditional ceramic craftsmanship with contemporary home design, balancing artistic appeal with everyday functionality.

Building on its continuous development in ceramic materials, production techniques and glaze engineering, Hualian integrates creative design with market demands. By balancing design expression, functionality and scalable manufacturing, the company offers global customers greater flexibility and more options for product development.

Strengthening Global Manufacturing Capabilities and Supply Chain Collaboration

As international markets place increasing demands on supply chain stability, manufacturing flexibility and delivery efficiency, Hualian continues to strengthen its global manufacturing network, optimise production resources and enhance its ability to serve international customers.

In September this year, Hualian's Vietnam manufacturing facility officially commenced production following the successful ignition of its kilns, marking another milestone in the company's global manufacturing development. Subsequently, representatives from 21 major overseas customers held business discussions with the company and visited the Vietnam facility to gain a better understanding of its overseas manufacturing operations.

During the Canton Fair, Hualian also engaged with domestic and international customers in discussions on product development, market trends and supply chain collaboration, exploring new opportunities for future partnerships.

Deepening International Engagement and Expanding Partnership Opportunities

For three decades, the Canton Fair has served as an important platform for Hualian to connect with global markets and expand its international business.

From its early focus on product exports, the company has gradually expanded its capabilities to include design development, coordinated manufacturing and supply chain collaboration. Looking ahead, Hualian will continue to advance product innovation and manufacturing upgrades, strengthen its global supply network and deepen long-term partnerships with international customers.